“So what happens next?”

It’s the question every client brings to a law firm. Equant builds websites that answer it, helps the right people find them, and puts the right technology to work behind it.

Equant TechnologiesWebsites, search, and AI for law firms
Founded by an attorneyPhoenix, Arizona
Taking new projectsStart a conversation →

What Equant does

Equant builds websites for law firms and works with businesses on practical technology projects. Clients work directly with founder Colby Fedock, an Arizona attorney who designs and builds the work.

Client Acquisition

Custom websites · SEO/AEO optimization · Monthly blog content · Ongoing care

The initial build gives your firm a custom website with writing and design shaped around its practice. Optional recurring work includes SEO/AEO optimization, monthly blog content, and ongoing care. Your proposal defines the content cadence and the optimization, maintenance, and reporting included.

  1. Custom website build
  2. SEO/AEO & monthly blog content
  3. Optional ongoing care

AI & technology consulting

Individual and team sessions for businesses and law firms. We can work through a specific question about using AI, look at a task you’re considering automating, or build a practical understanding of how language models work and where they need review.

Custom implementations & problem-solving

Potential projects include connecting a website inquiry to an existing system, reducing repeated data entry between tools, or building a defined AI-assisted workflow with a person reviewing the output. Each engagement is scoped around the task and the systems involved.

equant/ˈē-kwənt/noun, astronomy

The point from which a moving planet looks steady.

centre planet steady from here equant

Ptolemy noticed that the planets didn’t move evenly around the center of their circles. So he found a different place to stand. From the equant, the motion looked smooth and predictable.

When someone visits a law firm’s website, they’re often trying to understand a situation they haven’t dealt with before. They may be comparing attorneys or trying to work out what the process involves. We think about that person when we build a site, from the explanations they’ll read to the way they’ll contact the firm.

About the founder

You own the finished website.

The website build and ongoing care are priced separately.

You control the website and the domain and hosting accounts behind it. We’ll explain the handoff so you understand how it’s managed. You can arrange ongoing care month to month, with the work and cost agreed separately from the build.

Have a project in mind?

Email us a little about it, and we can discuss what’s involved.

Get in touch